ABOUT US
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ABOUT US ⋅
MCALPINE STRATEGY GROUP
Helping real estate professionals elevate their brand, strategy, and growth with clarity and soul.
With 20+ years of experience across real estate, title, luxury, and marketing, I’ve learned that growth isn’t about doing more — it’s about doing what matters with focus and confidence. At McAlpine Strategy Group, I bring strategy, systems, and storytelling together to help you stand out, save time, and build a business that lasts.
OUR MISSION
To elevate real estate professionals by equipping them with innovative tools, education, and strategies that inspire growth, confidence, and excellence—fostering a culture of positivity, possibility, and progress in the industry.
OUR STORY
At McAlpine Strategy Group, we believe real estate professionals deserve more than outdated playbooks and one-size-fits-all advice. We exist to help you unlock your potential through innovative tools, proven strategies, and practical education — all designed to elevate your business with confidence and clarity.
Our mission is to elevate real estate professionals by equipping them with innovative tools, education, and strategies that inspire growth, confidence, and excellence — fostering a culture of positivity, possibility, and progress in the industry.
Our vision it to have a real estate industry where every agent sees their own potential, steps into their highest level of professionalism, and creates lasting impact for their clients and communities. McAlpine Strategy Group will be known as the trusted partner and training company that empowers agents to rise higher, lead stronger, and bring more positive energy into their business and the people they serve.
With over 20 years in business and marketing leadership, I’ve had the privilege of working with thousands of agents and training professionals across the country. From leading marketing for Compass in Northern California to building strategies for title networks and tech innovators, I’ve seen firsthand what separates average results from lasting success. Over the years, I’ve delivered hundreds of classes, coached teams through growth, and built systems that help real estate professionals not just survive but thrive in competitive markets.
McAlpine Strategy Group was founded to bring that experience directly to you. We blend strategy and systems with storytelling and soul — giving you the clarity, confidence, and tools to elevate your brand, serve your clients better, and create long-term impact in your business and community.
Elevate your strategy, systems, and brand to save time, stand out, and grow smarter.
YOU WILL EXPERIENCE :
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No more guessing or piecing things together. You’ll walk away with a clear growth plan — whether that’s refining your brand, implementing modern tools like AI, or building marketing systems that actually work. Clients tell us they finally feel confident about where to focus and how to move forward.
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It’s not just about posting more — it’s about saying the right things in the right way. We’ll help you create content, campaigns, and client experiences that reflect your value and connect on a deeper level. From speaking to social media, you’ll know how to show up as the expert you already are.
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Trends fade, but strategy endures. By blending systems, training, and education, we help you put foundations in place that continue to serve you long after the first session or course. You’ll not only see immediate wins but also the tools to adapt, scale, and thrive as markets and opportunities evolve.
THE FOUNDER
About
Jennifer McAlpine is a marketing and strategy leader with over 20 years of experience across real estate, luxury, and ecommerce. She has worked with thousands of agents nationwide, led hundreds of training sessions, and built proven systems that elevate performance and brand value. At Pebble Beach Company, she headed the ecommerce division, strengthening her expertise in luxury branding, client experience, and digital growth. Later, as Head of Marketing for Compass Northern California, Jennifer led strategy and execution for one of the most competitive real estate markets in the country — partnering with top-producing agents and teams to scale their businesses and elevate their brands. She has also advised title networks and tech innovators, bringing a rare blend of industry depth and creative perspective. Through McAlpine Strategy Group, she equips agents, title professionals, and business leaders with the clarity, strategies, and confidence to stand out, scale smarter, and create lasting impact.